Objective 3.3.09

Research on Bauer

Bauer is Europe’s largest privately owned publishing Group and it offers over 230 magazines. It publishes in Germany, France, Spain, Portugal and the United Kingdom. They only have 6,600 employees worldwide but 1.79 billion euro. Bauer have a range of magazines from Closer and Heat to Country Walking and Golf World. In 1987 Bella was launched in the UK and it currently sells 224,013 copies every week and has 821,000 readerships. Bella is a popular magazine with women and the title quickly became market leader. In 1999 TV choice was launched and it currently sells 1,369,088 copies every week and has 1,828,000 readerships. Bauer Media reaches over nineteen million UK adults across multiple media channels and they own more than eighty influential media brands.